InnexDATA vs Elevar
Choose the tracking solution designed for all Shopify stores—flexible, open, and future-proof
What is InnexDATA?
InnexDATA is the advanced tracking suite designed to work with Shopify’s native structure—not against it. Built by marketers who understand the real-life challenges of ecommerce data, it uses the official Google data layer for seamless integration, supports any external server (like Stape or GCP), and comes with transparent pricing, including a free plan. Whether you’re scaling fast or just starting out, InnexDATA gives you control, clarity, and expert support.
What is Elevar?
Elevar helps Shopify merchants implement server-side tracking via GTM templates and pre-set configurations. However, it relies on a custom data layer and requires use of its own infrastructure—making it harder to customize, audit, or extend. Its model suits teams seeking done-for-you setups but can create constraints for those needing flexibility or scalability.
InnexDATA vs Elevar: Feature Comparison
| Feature | InnexDATA | Elevar |
|---|---|---|
| Standard Datalayer Support | ✔ Uses the official Google data layer for full compatibility and clarity | ⚠️ Uses a custom data layer, less interoperable and harder to debug |
| External server compatibility (e.g. Stape, GCP) | ✔ Natively supported in all plans | ✖ Not supported — requires Elevar’s proprietary server |
| Pricing | ✔ More accessible: free plan + clear tiers for all budgets | ⚠️ More expensive, tied to Elevar’s infrastructure use |
| Integration Flexibility | ✔ Works with GA4, Meta CAPI, Klaviyo, Ads, GTM and more | ⚠️ Rigid setup, requires workarounds for external tools |
| Transparency & Developer Support | ✔ Open documentation, built for agencies and devs | ✖ Closed ecosystem, less customizable for technical teams |
Why InnexDATA is built differently
InnexDATA isn’t just a tracker—it’s a framework built on open standards to benefit all Shopify merchants, not just high-volume stores
While Elevar locks you into their infrastructure and custom logic, we’ve aligned with Google’s official specifications to ensure maximum compatibility and long-term stability. You own your setup, your data, your server—and you get clear documentation to support it all.
Whether you’re running one store or managing dozens, you’ll appreciate our:
- Flexibility to plug into any analytics or ad platform
- Native support for third-party server environments
- Consistent data structures for scalable reporting
- Public resources and agency-grade implementation guides
InnexDATA is ideal for anyone who’s ever felt limited by rigid tools or inconsistent tracking—and wants precision without compromise.
