Discover the new Shopify Plus features introduced in 2025: customizable checkout, enhanced B2B tools, smart AI-powered automations, and a revamped Launchpad. Here’s what truly changes for growing merchants.

Shopify makes it easy to launch an eCommerce business, but it has structural limitations when it comes to data tracking. In this article, we explore why an advanced setup is crucial for growth and how to overcome common issues with a tailored strategy.

The rise of ghost stores on Shopify is undermining user trust in eCommerce. Find out what they are, the risks they pose for legitimate merchants, and how to protect your brand’s reputation.

KPIs don’t measure themselves. In this article, we’ll explore how to set up and use GA4 events to effectively monitor the performance of a Shopify eCommerce store.

A new study published in 2025 in Scientific Reports uses deep learning and big data analysis to answer a key question: what truly drives performance during a live shopping session?

OpenAI has launched a new shopping experience directly within ChatGPT. Here’s what it means for the eCommerce world — and why Shopify could play a leading role.

Una guida completa alla riprogettazione del tuo store Shopify: quando farla, quali segnali osservare, cosa migliorare, e come ottenere risultati concreti tra performance, conversioni e branding.